一、courtesy 禮貌

語(yǔ)言要有禮且謙虛，及時(shí)地回信也是禮貌的表現(xiàn)。

例如：

we he received with many thanks your letter of 20 may, and we take the pleasure of sending you our latest catalog. we wish to draw your attention to a special offer which we he made in it.

you will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of 20 may.

二、consideration 體諒

寫信時(shí)要處處從對(duì)方的角度去考慮有什么需求，而不是從自身出發(fā)，語(yǔ)氣上更尊重對(duì)方。

例如：

“you earn 2 percent discount when you pay cash. we will send you the brochure next month. ”就比 “we allow 2 percent discount for cash payment. we won’t be able to send you the brochure this month.” 要好。

三、completeness 完整

一封商業(yè)信函應(yīng)概況了各項(xiàng)必需的事項(xiàng)，如邀請(qǐng)信應(yīng)說(shuō)明時(shí)間、地點(diǎn)等，確忌寄出含糊不清的信件

四、clarity 清楚

意思表達(dá)明確，要注意：

(一)避免用詞錯(cuò)誤：

例如：as to the steamers sailing from hong kong to san francisco, we he bimonthly direct services.

此處bimonthly有歧義：可以是twice a month 或者once two month.故讀信者就迷惑了，可以改寫為：

1.we he two direct sailings every month from hong kong to san francisco.

2.we he semimonthly direct sailing from hong kong to san francisco.

3.we he a direct sailing from hong kong to san francisco.

(二)注意詞語(yǔ)所放的位置：

例如：

1. we shall be able to supply 10 cases of the item only.

2. we shall be able to supply 10 cases only of the item.

前者則有兩種商品以上的含義。

(三)注意句子的結(jié)構(gòu)：

例如：

1.we sent you 5 samples yesterday of the goods which you requested in your letter of may 20 by air.

2.we sent you, by air, 5 samples of the goods which you requested in your letter of may 20.

五、conciseness 簡(jiǎn)潔

(一)避免廢話連篇：

例如：

1.we wish to acknowledge receipt of your letter...可改為：we appreciate your letter...

2.enclosed herewith please find two copies of...可改為: we enclose two copies of...

(二)避免不必要的重復(fù)：

(三)短句、單詞的運(yùn)用：

enclosed herewith----->enclosed

at this time----->now

due to the fact that----->because

a draft in the amount of $1000----->a draft for $1000

六、concreteness 具體

七、correctness 正確


回復(fù)
網(wǎng)友回答：謝謝分享。

網(wǎng)友回答：THANKS FOR YOUR SHARING

網(wǎng)友回答：mark一下

網(wǎng)友回答：謝謝分享

網(wǎng)友回答：so kind of you

網(wǎng)友回答：useful ,thank you for share.

網(wǎng)友回答：thanks for your sharing, seems that i he so many things need improved!

網(wǎng)友回答：wonderful! helpeful to me! I like it. Many thanks.

網(wǎng)友回答：1.無(wú)法客戶想要的產(chǎn)品時(shí)回復(fù)　　Dear　　Thank you for your enquiry of 12 March cate 9 cable.　　We appreciate your efforts in marketing our products and regret very much that we are unable to supply the desired goods due to excessive demand.　　We would, however, like to take this opportunity to offer the following material as a close substitute:　　Cate 5, US$__ per meter FOB Shanghai, including your commission 2%.　　Please visit our catalog at http://www.xxxxxxxxx.com for more information on this